We (accidentally) built this for ourselves.

We started the Sachin & Adam show 5+ years ago and it’s now produced 1m+ views and $2m+ in pipeline. It’s probably a reason you are reading this now. We want to help other companies build trust, so they can win.

Our strategists and creatives have worked with the likes of:

We’ve been telling technology stories for years.

The Sachin & Adam Show came years before Kindling the product: 5+ years of interviews, customer stories and founder POVs that earned trust before any sales call. We run the same system for you that we first ran for ourselves.

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Behind the scenes of The Sachin & Adam Show in production, a multicam interview on the studio monitor

What we believe.

Kindling is founded on an opinionated set of beliefs about the future.

Trust is more important than ever in the AI age.

In the AI era trust will become one of the final moats for great businesses.In the AI era trust will become one of the final moats for great businesses.

Every important company deserves to tell their story.

You shouldn’t need a $1m+ marketing team just to reach your target customer.You shouldn’t need a $1m+ marketing team just to reach your target customer.

Humans in the loop matter for taste.

We believe great humans are important for trust building, that’s why we haven’t gone software only.We believe great humans are important for trust building, that’s why we haven’t gone software only.