Steve and Jamie had a limited public profile before Lorikeet’s Series A.
Kindling worked with them on founder content and the funding announcement. The work generated inbound leads and helped more people get to know the founders.
“The Kindling team have taken the time to understand our strategy, our market and where we’re going, then turn that into stories our stakeholders care about.”
While its founders focused on Y Combinator, A1Base needed a content function. Kindling helped build it, turning the company’s expertise into content for potential customers.
1.6m impressions over the same period.
“Inbound has been insane.”
Build Club wanted to reach enterprise customers. Kindling worked with the team on product launch content, PR and vlogs to build its sales pipeline.
50×increase in enterprise sales pipeline across the reported engagement
Companies were investing in AI, but struggling to turn pilots into everyday use. That became the starting point for the launch of Solaris, Build Club’s enterprise AI adoption platform.
Kindling developed the local story and media materials, prepared founder Annie Liao for interviews, and secured an exclusive feature in The Australian. Social and owned content carried the story beyond launch day.
A Series A announcement was an opportunity to change how people saw AI in legal work.
Kindling led the Australia and New Zealand media strategy, framing Haast around helping in-house teams rather than replacing them. The story drew on Haast’s research into time lost to administration and compliance.
We coordinated with global agencies, localised the materials and prepared spokespeople. Coverage included the Australian Financial Review, The Australian, Capital Brief and SmartCompany.
KC Ventures started with little brand credibility and few inbound leads.
Kindling helped build a public presence through content, podcasts and a newsletter.
“I’ve had 10 re-engaged leads.”
Kindling worked with founder Will Ashford to establish how Truestate would reach B2B customers.
“I went from not knowing what I was doing to having a full B2B distribution function.”
“Kindling has a really fresh approach to B2B marketing and growth and I'm loving it. The team is excellent and the quality of production has been exceptional. The whole system works.”
Tell us what you’re building and who you want to reach. We’ll help you turn your story into attention, trust and demand.
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