Become known and trusted by the customers you need to win.The B2B distribution system for companies that sell on trust.
Kindling maps your market, recommends your next best moves, helps you execute them, and shows sales who is warming up before you reach out.Kindling helps your company get known by the buyers you need to win. The software maps your market, your strategist chooses the next best moves, and the execution network ships the work every week.
What they already believe, and what they need to understand next.
Founder POV plus sales follow-up this week.
Software, strategist, execution network. One weekly system.
Trust is the scarce part of GTM. Kindling brings the work into one weekly loop: understand the market, choose the move, ship the work, read the signal, and show sales where to focus.
Map your TAM, ICP, target accounts, competitors and buyer engagement in one place. See who matters and what is starting to work.Track your ICP, target accounts, key buyers, competitors and engagement signals in one place. See who is paying attention and what is starting to work.
A forward-deployed GTM strategist helps decide what matters, what to say, what to ship and where sales should focus.Your strategist works with you every week to decide what matters, what to say, what to ship and where sales should focus.
Kindling helps ship the weekly work across content, comments, messages, video, customer stories, launches and follow-up.Kindling helps ship the weekly work across content, comments, messages, video, customer stories, launches and follow-up.
Show sales which buyers and accounts are warming up, what they engaged with, and what to say next.See who is paying attention, which accounts are warming up, and where sales should focus next.
Every post, comment, message, video and buyer response teaches the system what your market cares about.Understand which topics, formats, buyers and plays are creating real engagement with the market you care about.
Understand the market, choose the next move, ship the play, read the signal.
Every week turns buyer attention into decisions: what to publish, who to engage, and where sales should focus next.
The distribution team you don’t have to hire.
Kindling gives you the market read, the strategist judgement, the execution capacity and the learning loop in one weekly system.
Reads the market. Tracks ICP reach, buyer engagement, target accounts, competitors and what is starting to work.
Chooses the move. A forward-deployed strategist, trained across 20+ company contexts, helps decide what matters, what to say, what to ship and where sales should focus.
Ship the work. Content, comments, messages, video, customer stories, launches and sales follow-up, executed from the same market read.
Makes every week sharper. Every post, comment, message, video and buyer response teaches the system what your market cares about.
Every motion your market needs, run for you.
The team runs these orchestrations from one market read today, and keeps expanding the playbook as your market responds.
Founder POVs, written posts, essays, video and customer stories for the buyers you need to win.
Show up around the people, accounts and conversations already shaping your market.
Warm messages and follow-ups sent when the right people engage, not before.
Founder thinking, customer stories and market moments turned into video buyers can feel.
The account, buyer and topic context sales needs for better timing.
Earned coverage and narrative placement that reinforce trust with your market.
Roundtables, dinners and field moments that turn attention into relationships.
Coordinated launch motions that put a moment behind the market read.
KOLs, partnerships and co-built content that borrow trust from the right voices.
Search and generative-engine visibility so buyers find you when they look.